Salt Lake City and Utah in general is a fairly well-known destination for outdoor lovers. Combine that with the entrepreneurial spirit of the community, and there’s no surprise that there are so many outdoor-minded brands, both big and small, that reside in Utah.
Some of these places are headquartered, some have branches, but all lead back to the allure of the Utah mountains that everyone wants to be a part of. So let’s check out how I am repping Utah:
Brands

Wildhorn Outfitters
Relationship to Utah: Headquartered in Draper, Utah
Drift Helmet
Why I love the product: It’s a light, low-profile helmet that has protected my head for the past year. It’s easily manipulated into your personal style with removable ear pieces, as well as the ability to combine with the Wildhorn Brand of bluetooth headphones. It’s a fabulous value, and the helmet is able to easily match with goggles that are different brands.

Saga Outerwear
Relationship to Utah: Used to be based in Salt Lake City
Oxford Ski Pants
Why I love the product: So technically, Saga Outerwear is no longer HQ’ed in Salt Lake City after being bought out, but when I ordered my ski pants, they were in SLC. So it still counts. I can still remember the quick shipping time when I lived in Logan, UT. I have the women’s Oxford pants, and I absolutely love them. They have held up well, even having them for 3 seasons. I wish I would have bought the bibs, but I’ve still stayed cozy and dry. The waist to leg ratio is a little off with my proportions, but with the help of my Arcade belt, they’re able to stay up all day.
Demon
Relationship to Utah: Based in Salt Lake City

Flexmeter Over Mitts
Why I love this product: I’m a mitten gal. Mittens are so cozy, and these ones are no exception. They have the finger separators on the inside for maximum warmth, as well as wrist straps, and two cinchers (one on the fore arm and one on the wrist) to keep in the heat. Demon also has a bunch of awesome protective gear that you can use if you are sending it in the ski park or the bike park.
Black Diamond
Relationship to Utah: Headquartered in Salt Lake City

GlideLite Mix STS Skins
Why I love the product: I got Black Diamond skins for Nic for Christmas last year, and he has loved them. When it came to obtaining the last item in my touring set up, I tried to find the best deal. But I should have stuck with Black Diamond from the get -go. Long story short, I ordered from a lower-priced competitor, and they cancelled my order due to no stock, and they didn’t tell me for a week. I went straight for Black Diamond after that, and I couldn’t be happier. I have only gone on one tour, but they have already proven their worth. Plus, I feel great knowing that I am using gear from this Utah company that’s just down the road from my house.

Atomic
Relationship to Utah: Winter and Outdoor Americas unit located in Ogden.
Supreme and Millennium Skis

Why I love the product: The two skis that I have owned in the past 6 years (not counting my touring skis that I just got this winter) have been Atomic. I have the Supremes and the Millenniums. The Supreme’s are 87mm underfoot perfect for park and sunny bluebird groomer days, while the Millenniums are my go-to powder and crud skis with 110mm underfoot. This two-ski quiver has lasted me over 6 crushing seasons, and they are still going strong. They fit my freestyle skiing style perfectly, and I keep looking at Atomic for my future skis, but in all reality, the ones that I currently have will be in good shape for a while.

Smith Optics
Relationship to Utah: Warehouse, manufacturing, and customer service facility in Clearfield
I/OX Goggles and Squad XL Goggles
Why I love the product: these goggles are really hard to beat. It’s easy to see why I can look around and see so many people sporting Smith goggles. They look good, have a goggle profile for every face shape, and have a wide variety of quality lenses. Both styles work really well with my Wildhorn helmet.

Wildcat Sunglasses
Why I love the product: These colorful glasses are perfect for ski tours, gaper days, and mountain bike rides. Not to mention… just look how fashionable they are.
Klymit
Relationship: Headquartered in Kaysville

Gear Duffel
Why I love the product: This is something I didn’t think we would need, but it perfectly fits two pairs of ski boots (plus mittens, jackets, beacons, etc). We put all our extra items that don’t fit in our touring backpacks so the car doesn’t get cluttered with loose ski boots and pants. While I wouldn’t carry it on my back, it’s a great way to keep the car organized if you’re going touring with a squad.
Vera Luxe Blanket

Why I love this product: I technically don’t use this product on the ski hill, but the recovery is just as important as the ski day. It’s comfy and the perfect blanket to have in the car for extra coziness on the ride home.
#nacforadventure

Relationship to Utah: Based in Utah
Rosy Cheeks Collection
Why I love the product: Shameless plug for the little handmade re-purposed neck tubes that I love to make. They are locally handmade from re-purposed secondhand fabric, so it’s all about sustainability and adventure. For the Rosy Cheeks collection, I decided to make multiples of each fabric because I wanted to be able to keep one, while also being able to share with others. Check them out on the nacstore and use code “nacforadventure” for free shipping (will ship after 3/1 once I get off vacation!). If you don’t see one that you like, I love doing customs… I just made a custom piece for a family friend using a pretty lavender merino wool sweater!
Second Hand

Level 9 Sports
Relationship to Utah: retail stores in Millcreek, Downtown Salt Lake City, and Odgen
Why I love this place: I have gotten many things from this place, including, touring boots, base layers, mid layers, hike tanks, retro ski jackets, and even my touring skis. It’s somewhere that you have to constantly be going in to get the best deals, and it’s one of my favorite thrift stores.
Lone Pine Gear Exchange
Relationship to Utah: retail shop in Millcreek
Why I love this place: This is a brand new store that’s close to Level 9 Millcreek. It’s all about being sustainable. They have so many killer deals on ski soft and hard goods. Plus, on top of that, they have a small coffee shop and zero-waste store on the bottom level. They are newer to the community, so if you are in the Salt Lake Area, show them some love.
What local companies are you repping?
Your nacforadventurer and full-time Utah gear wearer,
AJ